senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM
Creative in association withGear Seven Creative Channel
Group745

Uncommon Shows How the UK Will 'Grow Again' in Latest Work for B&Q

14/04/2021
Creative Studio
London, UK
451
Share
Agency works with photographer Dan Tobin Smith on print and OOH campaign

Following B&Q’s latest film ‘We Will Grow Again’, Uncommon launches a powerful series of OOH and print executions. The vibrant artwork beautifully supports the message of celebrating the resilience and re-emergence of the UK as a grinding winter in lockdown comes to an end as Spring blooms.

The welcoming of Spring echoes the influx of plants and flowers amongst our familiar environments. Plants hold a meaning far deeper than beauty — they represent a symbol of hope, growth and joy. With the knowing arrival of brighter days ahead as lockdown rules plan to lift, there’s never been a more important time to remember that we will grow again.

The imagery features a giant installation of plants and flowers, where every colour is given a stage. The scenic backdrop is married with art directed simple white blocky font, highlighting bold copy such as: ‘Happiness does grow on trees. And windowsills.’, ‘Junglist Massive’ and ‘2000 natural highs.’

The work was shot by renowned photographer Dan Tobin Smith, with Carla Gottlieb from Still Life Flowers, whose seamless blending gradients are best-known in installation piece ‘The First Law of Kipple’ — which saw an entire space filled with chromatically arranged junk. Tobin Smith’s recognisable look and feel is also behind the iconic visual used for Jay Z’s Blueprint 3 album cover.

Brand
Media
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Uncommon
Work of the Week
Work of the Week: 13/01/23
13/01/2023
742
0
Work of the Week
Work of the Week: 06/01/23
06/01/2023
934
0
ALL THEIR NEWS
Work from Uncommon
Yoga
British Airways Holidays
04/01/2023
33
0
Lobster
British Airways Holidays
04/01/2023
38
0
Phone Call
British Airways Holidays
04/01/2023
21
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0