Uber Launches Sustainability Platform 'Don`t Stop Til Zero'

'Don’t Stop til Zero' is the name of Uber`s new sustainability platform. To tell the story, MYGOSH produced a truly green campaign. Director Najeeb Tarazi, at the helm of an international crew, oversaw filming in eight countries with client and agency seamlessly working together and following the shoots via remote streaming. 

This one of a kind global production was as close to CO2 neutral as possible during its 15 shoot days. MYGOSH remotely orchestrated 55 Uber EV drivers and the local production teams that filmed in 11 cities: Berlin, Brussels, Bucharest, Delhi, Dubai, London, Los Angeles, Mexico City, Mumbai, New York, and Paris. 

Thanks to the Uber creative, marketing and production teams, lead agency SMALL and the MYGOSH global network of talents and production partners for this amazing collaboration. ​