In the latest of innovative expansions, Uber throws its hat in the food delivery service ring with the launch of their UberEATS service. UberEATS started its rollout in L.A. and Barcelona and launched in New York and Chicago last week. With a menu of available dishes that changes daily, lunch foods will range from $9 to $12 while dinner meals will go from $10 to $15. And, of course, an Uber car delivers the meal.
Strike Anywhere worked directly with Uber to develop the project and tapped Mimi Cave as the director for the 30 second spot, titled “From Tap To Table”, for UberEATS.