Uber Explores What Moves Their Driver Partners in Heartfelt Campaign

Concepted and produced by the in-house Uber Creative team and directed by Johnny Green, Uber has launched 'What Moves You, Moves Us' as a celebration of Uber drivers' grit and determination. It focuses on the rideshare company’s ongoing commitment to supporting their driver partners through updated in-app features.

Starting with the simple idea, Uber’s Creative team collaborated with Johnny to bring 'What Moves You, Moves Us' to life in a powerful, heartfelt and visceral style. The campaign will air in local markets across the U.S.

Told from the perspective of Uber’s driver partners, the films employ a natural, cinematic documentary style that captures the simple observations of drivers’ real lives and their communities.

In addition to director Johnny, the behind-the-camera talent includes cinematographer Michael Gioulakis (Us, Glass) and editor Jeff Buchanan (Her, “Barry”).