This Cute Animation from Unlisted’s Yves Geleyn Is Everyone’s Cup of Tea
Unlisted, and animation director Yves Geleyn, in collaboration with Hakkuhodo and AOI Pro tell the sweet story of a young girl determined to carry on her family’s legacy in this new spot for GOGO-NO-KOCHA.
Known for his intricate and thoughtful character design and a fairytale sensibility, Yves weaves together lavish environment design, a classic animation aesthetic and his masterful storytelling to create a spot both heartfelt and elegant.
According to Yves, this campaign had everything: “It was a dream project in terms of creating a more classical animation style; having a worldwide animation team delivering across time zones - from South Korea and Canada, to France and New York; and having respectful clients who really loved the art and got excited about seeing what we were producing. Everything was really fun and there was a lot of positive energy in it.”
“Yves’ commitment to thoughtfully told and beautifully executed stories always ensures a great outcome,” says Graham Pryor, Unlisted Melbourne executive producer. “And the result is work that resonates in a simple yet meaningful way."
