This Chilean Safe Driving PSA Tells Its Powerful Story in Reverse

Traffic accidents caused by the use of cell phones during the driving have increased in Chile.

The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by ‘distracted driving’ have risen by 93.2% in the last six years.

To tackle this shocking statistic, telecommunications brand Movistar, in collaboration with with Carabineros de Chile (police), Conaset and its agency Y&R Santiago have launched a PSA that tells a moving love story in reverse.

Check it out below.