Themes of Patience and Dedication Explored in New SUV Campaign for Mercedes-Benz

At a time when we expect instant satisfaction, ‘In the Long Run’ explores themes of patience, dedication and love through the story of a mother who overcomes every obstacle to achieve her dream.

The release of the film coincides with the United Nations' International Day of Persons with Disabilities. The film also recognises that for most people, the SUV is a modern family car, not a vehicle for rugged off-road adventures, as is often shown in traditional SUV spots.

‘In the Long Run’ is the latest example of how antoni garage is helping Mercedes-Benz shift from being a traditional luxury car advertiser to creating authentic branded entertainment that people want to watch.