The Mountain Presents the New Jeep Wrangler Campaign

On International Mountain Day, making reference to the best territory for a Jeep and with a disruptive visual aesthetic for the brand, the presentation of this renewed icon was in charge of a very special character, the mountain, whom invites us to explore it, live it and find ourselves.

“When we proposed to place the mountain in the center of the campaign, we were afraid that he would eclipse the presentation of the new Jeep Wrangler. But it was the opposite. We realised that when the mountain speaks Jeep is speaking, because the spirit is the same” Lulo Calió, co-founder and CCO of Together w/.

Sebastián Giménez, MKT responsible for FCA Automobiles Argentina, sustained: “We are very thrilled with the launch of the new Jeep Wrangler in Argentina, brand icon, that represents the essence of Jeep: the authentic 4x4, excellence in off-road capability and outdoor handling.”