The Deli Officially Launches Experience Division
The Deli announces the appointment of Lina Beaudin as head of experiences/executive creative director. Renowned within the industry for her unparalleled expertise, creativity, and leadership, Lina will spearhead our immersive, live event, and branded activation team.
“The Deli has a significant portfolio of award winning immersive experiential projects that we’ve produced over the years, often in collaboration with Lina. It’s also the kind of work that us producers find particularly rewarding, and obviously it’s really effective for brand communications. Bringing Lina into the fold is us doubling down on XM as a big part of The Deli’s future, while we also continue to build our film roster which still remains central to what we do”, says Kevin Saffer, co-founder and managing director at The Deli.
Over the course of her career, Lina has led projects for clients including RBC, Heritage Canada, WE Day/We.Org, AMEX, the Canadian Football League, C2 International, Seattle Seahawks, Pride Toronto, Just for Laughs Festival, Pop Montréal, City of Toronto, Much Music/iheart, Live Nation, Telus, Canadian Music Week, Superbe Culture, MLSE and many more.
Her impressive portfolio boasts producing 20,000-person arena shows, Canada's 150th Parliament Hill celebrations, and a myriad other iconic productions. She has collaborated with the likes of Lady Gaga, Katy Perry, Shawn Mendes and numerous other celebrities and world leaders.
Recognised as a trailblazer in the realm of immersive experiences and live events in Canada, Lina is not only an exceptional producer but also a visionary creative director and an all-around powerhouse in the industry. Her remarkable track record and undeniable passion for crafting unforgettable experiences make her an invaluable part of The Deli’s team.
“Joining The Deli to lead the Experiences Division feels like the perfect next step and I’m so excited. We are all passionate about creating unforgettable, transformative experiences that truly connect with people. This news means we can now offer our clients the unique advantage of working with a single team of experts across all types of production - brand, social, storytelling, and experience/event - under one roof," says Lina.
“As the industry continues to change, agencies and brands need new ways of connecting with audiences. Building out our experience and immersive division is a step in that direction. In a world becoming more digital every day consumers are looking for real and authentic experiences. We couldn’t be more excited to have Lina on board to lead this part of our growing team” says Cynthia Heyd, co-founder, The Deli.
