The Corner Is Appointed as Asahi UK’s Lead Creative Agency of Record

Following a competitive pitch, The Corner has been appointed Asahi UK’s lead creative agency of record.

Asahi UK’s portfolio includes iconic premium beers such as Peroni Nastro Azzurro, Asahi Super Dry, Grolsch, Pilsner Urquell, Meantime and London Pride, among others.

The Corner will be responsible for creative execution across the UK portfolio including activation of key sponsorship properties, such as Aston Martin Cognizant Formula One, American Express presents BST Hyde Park and Royal Ascot 2023 for Peroni, and Rugby World Cup 2023 for Asahi Super Dry.

Jonathan Norman, director of brand marketing at Asahi UK, said: “Throughout our pitch process we were hugely impressed by The Corner’s ability to identify powerful insights and develop stand-out creative that will bring new meaning to our brands and engage consumers.”

Neil Simpson, founding partner, and CEO at The Corner, said: “It was a rigorous process, so we are over the moon to be chosen as the partner of a market leader who believes in the power of creativity.”