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The Atlas of Illnesses Born Out of Love

19/03/2020
Advertising Agency
Bucharest, Romania
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Jazz Communications and Medlife explore common medical issues from joyous activities for Romanian Design Week

Starting from the universal insight that everything we love might get us ill: from swinging the baby to playing the trumpet, Jazz and Medlife went further on and searched for (almost) all the frequent illnesses born out of love.

Jazz put together an actual atlas of such illnesses, but not in the way a medical atlas is done. Instead, choosing to artistically describe the illnesses through poetry and artistic photos and we launched it in an exhibition during Romanian Design Week in 2019.

The project was so well received by people that Jazz and Medlife continued in 2020 with a TVC under the same concept.

Brand
Agency / Creative
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Animation
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