Tendril Launches Visual Identity System for Riot's League of Legends Worlds 2022

Tendril collaborated with Riot Games to create a visual identity, motion branding system and toolkit for Riot Worlds 2022, a global championships event for League of Legends.

The challenge was to create a design system that could scale with each stage of the competition and allowed Tendril to have many combinations of team colours, logos, and assets while remaining consistent, beautiful, visually distinct and recognisable as Worlds 2022.