Tech Start Up BrightDrop's Animation Keeps People Connect Through the Journey of Life

BrightDrop, a tech startup from GM creating solutions to help decarbonise last-mile delivery and logistics, has teamed up with Moving Brands to launch a new brand story in an inspiring stop-frame animation film.

BrightDrop produces an entire portfolio of all-electric delivery solutions including electric delivery vans, eCarts and software. In collaboration with Moving Brands, the start-up launched a new brand film to highlight their mission to decarbonise how packages and goods get to their destination.

Captured in one extraordinary uninterrupted shot, the film is titled Life is a Journey and aims to convey BrightDrop’s sense of optimism about the world.

“This film was always about doing something more ambitious, daring and heartfelt than creating just another product showreel, or promotional sales piece,” said Derek Janis, head of marketing for BrightDrop. “It needed to come from our heart.”

Produced in collaboration with renowned stop-frame animation house WIZZ and creative audio studio Antfood, the film tells the story of the world outside our windows and how BrightDrop’s solutions can play a key role in connecting people throughout the journey of life.

Exploring the many meanings of the word ‘delivery’ and how it is ever present and evocative of connection, wellbeing, security and progress, the film demonstrates BrightDrop’s genuine connection to the world around us.

“It was a pleasure to collaborate with the BrightDrop and Moving Brands team to bring this film to life through stop-motion,” said Victor Haegelin, director, WIZZ. “It was an exciting creative process from character development to evolving the definitions of delivery, designing the lighting for each scene and everything in between.”

“BrightDrop offers an incredible opportunity to transform another industry — something that connects each and every one of us - and to do so in a way that creates a brighter future for all of us,” said Steve Hornyak, chief commercial officer for BrightDrop.

The film is full of narrative Easter eggs to look out for:

• The baby born in the opening scene is the older child receiving a gift sent by a grandparent later on and is also the grown man delivering his first astronomy lecture at the end.
• The film is a perfect loop - the end is the beginning is the end - enabling the film to be looped endlessly, telling the BrightDrop story of continuous, seamless flow.

“We loved this project and could not be prouder - the film was a joy to produce and is like nothing else in its category,” said Jemma Campbell, head of US creative at Moving Brands, BrightDrop’s creative agency of record. “We’re delighted with how it tells the story of a revolutionary brand that is making a genuine difference by reimagining the delivery industry.”

In keeping with BrightDrop and Moving Brands’ commitment to sustainability, the film was made with a focus on minimizing environmental impact. Most of the set was recycled, and filming it in one location eliminated vehicle emissions that otherwise might have been generated by transporting cast, crew and kit from place to place. 

The film was launched online and through targeted streaming platforms on November 3rd, 2022.