TAXI has debuted a new short film titled 'The Feet Up Club.' This spot aims to shine a spotlight on the importance of taking a moment to do absolutely nothing to ignite creative fuel. In today's busy agency world, where the demands of creativity can be all consuming, the simple act of pausing and allowing the mind to wander freely can serve as a vital source of inspiration and innovation.
Graham Lang, chief creative officer at TAXI, revealed, "In the hustle and bustle of the agency world, we often forget the power of downtime. The 'Feet Up Club' is a reminder that taking a break, letting your mind wander, and doing nothing can be the catalyst behind some of our most creative ideas."
The film, produced in collaboration with The Deli EP and directed by Sammy Ray Welch, provides a thought-provoking representation of the 'Feet Up Club' philosophy.
Accompanied by sound and music from TA2 Sound + Music, the score invites viewers to reflect on the value of idle moments in a world that's constantly on the move.
TAXI, through their #NeverNeutral mantra, believes this new film holds a message that resonates not only with our industry peers but with anyone seeking to recharge their creative spirits.