Taste the Music With Sid Lee's New Promo for Stella Artois

Sid Lee has created The World’s First Music Video You Can Taste, a multi-sensory experience designed to enhance the flavour notes in a Stella Artois. You can view the video and try it for yourself at musicvideoyoucantaste.com. 

During the video, the viewer is invited to change the colour of the film. This subtle change will affect how 'bitter' or 'sweet' a Stella Artois will taste. You can drag a slider at the bottom of the video to indicate how bitter or sweet the Stella currently tastes. 

Last week in New York, The Roots co-hosted #LeSavoir, a new global entertainment platform created by Sid Lee, and put on an exhilarating performance, launching their brand new track Bittersweet.