Taco Bell Goes Fantastical with a 'Value Menu Beyond Belief'

Most quick service restaurant value menus are stripped down and pretty basic, but Taco Bell is taking them to the next level. That's why the team at Deutsch created the 'Value Menu Beyond Belief' idea, bringing people together in a series of surreal fantasy worlds.

This new work is an evolution of Taco Bell’s value menu creative work – conveying the notion of elevated and sophisticated work for premium value.  

Directed by JJ Augustavo through Knucklehead, the spot will run throughout January 2019. Alt VFX provided post production for the fantastical worlds.