Swiss Watchmakers Audemars Piguet Taps Rankin to Direct New Campaign Starring LeBron James

Rankin's new campaign for Swiss made watch brand Audemars Piguet, the brand that merges avant-garde technology with over 140 years of savoir-faire and that pushes engineering, craft and design further than any other watchmaker before.

The new campaign features the iconic American professional basketball player LeBron James and celebrates 25 Years of the Royal Oak Offshore collection

The Royal Oak Offshore collection has defied established convention since 1993, giving an ever more sporty, masculine and powerful take on the iconic royal oak and its aesthetic codes.

The campaign that features LeBron will be shown across all of Audemars Piguet’s channels.