Suzuki Celebrates Relaxed Victorian Restrictions in Joyful Campaign

Launching with a film and outdoor the For Fun’s Sake brand is offering Joyrides, the campaign gives a chance for Melbournians to take a test vehicle on the road, even if they have absolutely no intention of buying a car.

Rob Rosengarten, assistant marketing manager, Suzuki, said: “It’s been a hard couple of months only being able to do laps of the same 5km. Now we’ve got some of our freedom back we thought we’d invite people to enjoy driving again. So, if you don’t have a car, or even if you do, come and take a Joyride, for no other reason than for fun’s sake.”

“Now that we can once again drive just for the fun of it, we didn’t want Suzuki to miss the opportunity to celebrate,“ added Matt Lawson, chief creative officer, Deloitte Digital.

Michael Pachota, general manager, Suzuki, concluded: “We hope the film reflects the joy people are feeling with this regained freedom, and what better way to do that than in a Suzuki. Because that’s literally what we’ve tried to do.”

The campaign will roll out through OOH, digital and social channels today.