Supercheap Auto Declares Its Love to Bathurst 1000 with Amusing Parody Campaign

They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go. The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has decided to end things and see other sponsors. A foreign owned sponsor nevertheless.

Created by newly appointed agency of record, The Monkeys, part of Accenture Interactive, and directed by Al Morrow from Rabbit, the campaign follows Nathan Murray, PR representative from Supercheap Auto, in the lead up to the race. As he navigates his way through each stage of loss, will this end like Romeo and Juliet or will it be more of Ross and Rachel situation? Only time will tell.

Supercheap Auto managing director, Benjamin Ward, said: “Supercheap Auto isn’t going down without a fight and the humble press conference seemed the most 2020 way to do that.”

The Monkeys Melbourne chief creative officer, Ant Keogh, added: “They say love has no boundaries. We now know that extends to one man’s love for motor racing.”

Follow Nathan’s journey this week on the Supercheap Auto Facebook page or website whilst also checking out this week’s great specials on engine oil.