Studio Private Delivers VFX, Edit and Grade on SS18 Mademoiselle Longchamp Campaign

Longchamp’s inspiration for SS18 is the urban adventuress – a stylish, liberated woman who doesn’t have to travel the world in search of new experiences, who chooses to explore her own city with fresh eyes.

Assisting with on-set supervision for green screen we worked toward a 'cut-out' picture postcard look while retaining important textures of hair and flowing fabrics. The look was furthered with bold, flat and graphic colour in grade giving a sharp contemporary take on epitomising the modern flair of Parisian chic.

Directed by Ujin Lin and featuring the effortlessly edgy supermodel-chic of Freja Beha Erichsen Studio Private created a rich layering of multi-directional figures with shifting juxtaposed settings.