Spring Moves In for Otto Retail Stores Home Campaign

After filming the Christmas spot 'Vorfreue Dich' for Otto, Element E took the opportunity to work with this client and the agency c/o Setzkorn Kemper.

This time, Element E wanted to prepone spring. Since the team were filming in November the task was to bring sun and light to rainy Hamburg.

To the tunes of Johann Strauss spring waltz, the protagonists danced their way through the rooms, between curtains, falling on pillows and repainting the walls. Just so spring can move into everyone's homes.

Apart from the tv campaign, Element E also produced a lot of social media content including interviews and photos in one shooting day. So take a look at the video and feel the spring breeze come at you, because: Spring is already moving in.