Sparks Fly in Spot for Ally Bank Starring Nascar Driver Alex Bowman

A film for Ally Bank, created by Anomaly NY and produced by Merman US, has launched for the American market celebrating NASCAR driver Alex Bowman receiving the iconic #48 for his car this year.

The film was shot using local crew in the home of Nascar, North Carolina. With sparks flying, tires securing and clock ticking, director Nicole Ackermann showcases her directing prowess. 

Nicole’s directing career kicked off with writing and directing theatre, finding that she had a passion for creating beautiful, emotional narratives. She went on to study film at Wits University in Johannesburg and completed part of her honours year through a scholarship program at Tisch, NYU. She immersed herself in the world of advertising through years of creative research and a stint at TBWA/Hunt/Lascaris before directing commercials. In the advertising space, she’s worked with major international clients including: The Economist, KFC, Singapore Airlines, Samsung, Nestlé, McDonalds, Whirlpool, Grey Goose and Burt’s Bee. Nicole is a passionate, detail-obsessed storyteller. She has a unique visual styles and a strong intuitive approach to performance.