Solve Brings Manhattan to Life for New Président Cheese Campaign

Building upon the recently launched “Life Well Paired” campaign, Solve partnered with client Président Cheese to concept, produce and execute a branded pop-up store experience near Bryant Park. The immersive retail experience was billed as three days of European inspiration and education.

Consumers were able to sample and purchase both domestic and imported Président Cheeses while learning about the rich history and mouth-watering attributes of the brand. At night the store experience converted into a culinary classroom as James Beard & Award-winning Chef Gavin Kaysen held an interactive class for VIP food bloggers demonstrating recipes he created for the “Life Well Paired” campaign.