Socially Distant Billboards Urge Commuters to Do the Same

Brand consultancy LP/AD partners with Geneva Centre for Autism in creating a new selection of awareness advertisements regarding keeping your distance during the Covid-19 pandemic.

Using subway billboards to physically demonstrate social distancing (each enclosure is more than 2 metres from one another) and at the same time driving this message across public transit - currently in use by essential workers daily - the aim is to use existing media assets to deliver a critical message from an unlikely source.

This is a message from the Geneva Centre for Autism to run during April, which is Autism Awareness month. Autism is a lifelong struggle to overcome social distancing, so the shift today to encourage this practice is an interesting thought exercise when considering what it means for this community.