smart Confronts the Frustrations of City Life with Comedic 'City Peeps' Ads

They make our city life more difficult and complicated than it already is: tourists wielding selfie sticks. Wide-eyed visitors wandering aimlessly through downtown areas and continually banging into other pedestrians. The over-enthusiastic jogger who insists on performing his or her stretching exercises on the bench you've chosen to sit on to enjoy your lunchtime sandwich.

The golden rule in the city is: Have consideration for other people. Be smart. And drive a smart! Because we all have to share the downtown areas – so that there's more fun for all of us in the city. 

This is the central message of BBDO Berlin's latest international social media campaign developed and implemented for smart. It features three lighthearted commercials that tackle such frustrating issues, with three sets of characters that can hardly be described as "smart".

The campaign will be launched at the end of April and will be featured on all smart worldwide channels (YouTube and Instagram).