Sky Tells a Story of 'New Innings' for The Power of Belief Campaign

‘The Power of Belief: New Innings’ is the second in a series of films from EveryFriday for Sky that shines a light on the diverse range of social initiatives the company has created to make a positive contribution to society and communities up and down the length of the UK.

This film, ‘New Innings’, tells the story of how’s Sky’s partnership with the England and Wales Cricket Board (ECB) allows all children the opportunity to play cricket. Sky has invested in a programme called Dynamos Cricket Intros which is a scheme giving eight sessions of free cricket lessons in certain areas  - and in this film we hear the story of Prisha Patel told by her mother. England cricket legend Ebony Rainford Brent also features, sharing how Sky’s brand promise Believe in Better is brought to life through this initiative.