SKITTLES Brings Back its Lime Flavour with an Apology

SKITTLES and DDB Chicago team up to launch its new campaign, apologising to 130,880+people.

As the result of a years’ long social media debate, last fall, SKITTLES announced it would bring back the fan-favourite Lime after having ditched it for Green Apple in 2013. 

Since SKITTLES took away LIME almost nine years ago, 130,880+ people have complained online. To make amends, SKITTLES brought back lime and is apologising to every single person!

Watch SKITTLES apologise to every single person who complained live on Twitch on 3/29 at 6pm ET. DDB Chicago are also taking the apology to the big city with a billboard in the centre of Times Square in NYC, which will be live beginning Monday, March 28th.