SIT Appoints FiftyFull As Creative and Social Media Agency

The Singapore Institute of Technology (SIT) has appointed local agency FiftyFull as the creative and social media agency for its upcoming admissions campaign. 

SIT is Singapore’s first University of Applied Learning, offering specialised degree programmes that prepare its graduates to be work-ready professionals. 

FiftyFull won the account after a two-round pitch process which involved multiple agencies. The length of the appointment is two years, with the option to extend for another two.

As part of these two appointments, FiftyFull will be specifically focussed on developing creative and social campaigns to boost admissions at SIT. The remit includes creative and social strategy, marketing frameworks and integrated campaigns to achieve the campaign goals. 

The current engagement will see FiftyFull, which was brought on board as SIT’s social agency (always on) until 2025, strengthening its relationship with the brand.  

Commenting on the appointment, a spokesperson from SIT, said, “We are excited to extend our relationship with FiftyFull and appoint them as our creative and social partner for the admissions brief. Throughout the pitch process, they demonstrated a deep understanding of our business through the quality of their thinking. We are looking forward to collaborating with them to create high impact work to engage our target audience.”

Genevieve Seah, managing partner, FiftyFull, added, “As Singapore’s first university of applied learning, SIT contributes to the social and economic fabric of Singapore in many meaningful ways, and we couldn't be more excited to be embarking on this new journey with them. SIT’s mission truly resonates with what we believe in, which is about never stopping to try, learn and collaborate. We are hoping to deliver clutter breaking work for them.”