Sibling Rivals Race Through Time in W+K's New Dodge Spot

Wieden & Kennedy Portland has launched the latest commercial in the Dodge Brothers brand campaign celebrating the 100 years of Dodge. Debuting on air this week is the 60-second spot "John vs Horace."

A car company started by two brothers is going to be built on healthy competition. In this spot, viewers see John and Horace Dodge battle it out in a century-long car chase that takes them through the history of the brands most celebrated automobiles, culminating in an epic duel between the latest cars to continue the Dodge legacy.