Shift Sessions Podcast: Episode 5: Cracking the Codes of Commerce

Commerce is changing.

Behavioural shifts during the pandemic pushed more people online and ecommerce saw 10 years of growth in 10 months.

To catch up, companies digitised 20-25 times faster in 2021 than the year before, and the fight to win consumers online – and in the real world – is now fiercer than ever.

But what can brands do to get commerce right? Is there a one-size-fits all approach? And how will commerce change in the future?

To find out, PHD spoke with Steve Mader, global head of commerce at PHD Global Business.

In this 25-minute episode, Steve explains:

• How shopping behaviours are changing (and how this is creating new demands within marketing teams).
• How to build a successful commerce strategy (and the skills/roles you need in your teams to activate them).
• What good looks like (including best practice commerce activation examples).

Listen to ‘Cracking the Codes of Commerce’ below, or stream on Spotify, Apple, Amazon and Audioboom.