Settle for the Best with McCann Lima's New Campaign for Cusqueña Beer

McCann Lima has released a new 60 second TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru.

The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture and so on, stating that Peruvians - rather then settling for the established - seek to create their own path.

The initiative encompasses digital actions and a second TVC is expected to be aired next June.