Serviceplan France Wins 2 Silver Lions for Auchan GPS Quality Label Campaign

Serviceplan France has won two Silver Lions in Print for its Auchan GPS Quality Label campaign.

During recent years, Europe has been hit by a series of food scandals. Today, French consumers don’t know where their food comes from. And that’s the point: where does our food really come from, and under which circumstances has it been produced?

To address this problem, Auchan, one of France’s leading retailers, launched the GPS Quality Label campaign.

Instead of coming up with promises that no one believes in anymore, Auchan created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.