Samsung & Leo Burnett Italy Create Smart Windshield for Safer Roads

In Italy, using smartphones while driving contributes to 25 percent of accidents among young motorists. Samsung and Leo Burnett Italy tackled motorcycle safety by creating the Samsung 'Smart Windshield'. 

Part of the global 'Launching People, Mixed Talents' campaign, Smart Windshield allows motorcyclists to connect their smartphones to their vehicle, providing windshield displays including GPS navigator, text messages, emails and voice calls. They can choose to stop and answer, or send an automated “I’m driving” message reply. 

Samsung partnered with Edo Mossi, a rally and motorcross rider, and Matteo Bruno aka Cane Secco, a YouTube star, to develop Smart Windshield. Yamaha provided the Tricity 125 scooter to be fitted with the device.