Sainsbury’s Premieres First UK Ad Shot On Snapchat Spectacles

Sainsbury’s and its retained London-based creative partner Gravity Road have collaborated with Snapchat to launch the first ad in the UK shot on Spectacles – the sunglasses that Snap by Snap Inc.

The ten second video is designed to capture the comforting feeling of huddling around a hot pot of food and going straight in for a taste from the saucepan, before it’s even served.

Created by Gravity Road for Sainsbury’s, the immersive video content is shot in a unique 115 degree circular format from a first-person point of view, allowing Snapchatters to rotate the phone and see more action. The video content also allows Snapchatters to swipe up to access a host of autumnal recipes from Sainsbury’s.

The video content rolled out to all 10m daily UK Snapchatters yesterday.

Gravity Road founding partner, Mark Eaves, said: Our teams are running fast to explore what can be done on the platform. There’s something visceral about Spectacles video, which works perfectly with the experience of food – a first person experience of “Living Well.

The Sainsbury’s ad launched simultaneously with a similar campaign shot on Spectacles, which Burger King launched in the US yesterday.