RocketMill, an employee-owned, full-service digital marketing agency, has been appointed by Community Fibre, a London-based 100% full fibre broadband provider, as its digital media partner.
Following an extensive pitching process, which brought to light both teams' close alignment on the principles of equity and inclusion, RocketMill was selected to be tasked with optimising all parts of the brand’s digital ecosystem to drive growth. RocketMill will manage paid media activation, technical and content SEO and creative asset design and production.
Alongside immediate focus on improving account efficiency and performance, the agency will oversee the delivery of analytics integrity and alignment to identify insights and opportunities to further optimise all digital channels.
Lorinda Finlay, director of marketing and digital acquisition at Community Fibre said: “We were impressed with RocketMill’s full breadth of skills which we believe will help to capitalise on our full fibre competitive advantage. The team showcased their strong, digital offering intertwined with their creative approach, and we look forward to working with them in the coming months.”
Tom Byrne, CEO at RocketMill added: “We are absolutely thrilled to have been chosen by Community Fibre to deliver the integrated value of our Total Performance proposition. The strong ethical principles on which the brand is built match our own and make for an incredible partnership.”