RKCR/Y&R Gets Back to School With Girly Gossip for M&S

Marks & Spencer is kicking off its ‘Back to School’ campaign with a series of films showcasing the retailer’s new collection. Within the films, children talk about the new design features including expandi-cuffs, adjustable hems and skorts.

RKCR/Y&R’s charming TV and online campaign launches today, 18th of August. The films were created by Nicola Wood and Andy Forrest and directed by Si and Ad. Jungle sound designer Owen Griffiths cleaned-up the sound, added background atmosphere and then mixed the spot.