R/GA Partners with Marketing Mania Dubai on Brand Re-Design

R/GA EMEA is pleased to announce that it has launched a brand redesign for Marketing Mania - the leading marketing and creative technology trade show in the MENA region. R/GA has also been announced as the strategic partner for Marketing Mania, as the conference significantly evolves and expands its presence for 2023 - being hosted at a new larger venue of Dubai Harbour for the first time, from October 15th-18th.

R/GA’s brand design concept is derived from the order and chaos present in the name. The new monogram animates to reflect dual states and is complimented by a system that continues to reflect duality. Typography is a combination of different Sans Serif and Display fonts. Colours intentionally contrast and clash. Iconography is constructed with a single line, echoing the form and behaviour of the logo. All combine together in expectedly unexpected ways.

The outcome is a playful brand that challenges the conventions of how an events brand should look and behave.

“We embraced the beautiful chaos of ‘Mania’— expressed through fluid, organic and bold 3D typography, always in a state of change. When combined together the brand becomes a playful contrast of elements and unpredictability.” said R/GA’S EMEA chief creative officer, Nick Pringle.

Marketing Mania gathers the most prolific, imaginative and disruptive tech forces that are reinventing the marketing, communications and CX benchmarks globally.