Rabble and Mob Film's Kit Film for Team Sky Celebrates their Seven Years of Cycling Success

Rabble and Mob film have produced the latest Team Sky 2017 Kit Launch film. 

Directed by Mob's Craig McLaughlin, Rabble and The Mob were tasked with devising the creative for Team Sky's brand new kit release for 2017 featuring their new sponsor Castelli. 

The film takes the viewer on a journey highlighting the past 7 successful years of racing. It showcases all the previous kit designs in a build up to the big reveal of the new all white Castelli Kit. 

Froome and team were filmed on a green screen then composited into a digital world encompassing Team Sky's data lines. Each one signifying a different type of race. The longest lines are the 4 Tour de France victories, The short dashes represent one-day races, while the medium-length lines represent multiday stage races, with the number of stages determining the length of the line. WorldTour races are blue lines, while non-WorldTour races are white. Perhaps most significantly, the gaps represent the ambition for future victories. 

The film was graded in DaVinci. Rabble used a combination of Fusion and After effects to achieve the client desired look; futuristic and minimalistic.