Independent advertising agency Core has released its first major campaign for insurer QBE Australia after winning the business following a pitch in late 2014.
Core was tasked with growing QBE’s presence in the competitive insurance category.
The Sydney-based agency has created an integrated campaign using animation and humour to achieve cut through in the highly cluttered market by exaggerating scenarios that consumers could one day potentially encounter, thereby reinforcing QBE’s new ‘100 per cent commitment’ positioning.
The campaign launches on Sunday 15th March and uses TV, out-of-home, radio, and digital.
QBE Insurance - Brand Launch 30 sec from Core on Vimeo.
Christian Finucane, creative partner at Core said: “Brands need to standout from the pack when it comes to insurance advertising and this campaign delivers differentiation compared to the other work in this category. This was the idea that was presented during the pitch and we’re delighted to see that QBE has brought it to life.”