Publish Your Own Obituary and KFC Will Give You Free ‘Chickadilla’s for Life

KFC presents the 'Chickadilla' a new Mexican-inspired product and, to celebrate it, the creative company PS21 launches 'Los Retornados', an original campaign to celebrate the Day of the Dead. The collective imagination of Mexico believes that souls return to the world of the living every November 2nd, so KFC decided to give this new product away for life to those who prove they have returned from beyond.

The protagonists of the campaign are real people who have lived near-death experiences and who explain what it is to be 'on the other side'. 'The Returned' tell that biographical episode in a series of videos and, for a few seconds, the viewer does not know exactly what they are talking about until the taste of 'Chickadilla' is mentioned.

The dynamics of the campaign are simple and appeal to the playful spirit of the Mexican festival: Participants will have to publish their obituary to qualify for the prize. For this they must hire the funeral services of any newspaper - national, regional or local - publish their obituary and share the notice on social networks by mentioning KFC. Participants can get Chickadilla for life.

The campaign consists of two 90-second and 30-second audiovisual pieces, outdoor and several digital pieces that will coexist on Facebook, Twitter, Instagram. The graphic universe of the campaign has been developed by the artist Bakea. La Joya has been the producer in charge of making the videos.