Publicis Vita Wins Global Ancestry Business

Publicis Vita, powered by Publicis Media’s Starcom, has been selected as Ancestry’s global media agency of record.

Publicis Vita's focus areas will include media strategy, planning, partnerships, and buying. The move to a new global media agency was timed to support and amplify the new brand creative campaign, and maximize the reach of Ancestry's marketing efforts globally.

"We are thrilled to be working alongside Ancestry during their next phase of evolution," said Michael Epstein, Starcom Global CEO. "Our team is excited to explore how the power of family opens new opportunities for connection in media-driven experiences."

The announcement comes after an extensive agency evaluation, led by strategic advisory firm MediaLink, for a media agency of record to support future growth and brand-building initiatives.

"MediaLink designed a strategic global media review process focused on agency transformation in service of growth," said Sosti Ropaitis, executive vice president, MediaLink. "We were thrilled to advise Ancestry from the release of the RFP to final selection. We congratulate Publicis Vita on their win, and we look forward to seeing the outcomes of this new partnership come to life."