Publicis Luxe Helps Audemars Piguet Celebrate the 50th Anniversary of the Royal Oak

Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak has claimed the audacity, the refusal to compromise and the freedom of spirit of those driven by the impulse of youth. Even today, its constant innovations and ever-changing aesthetics remind us that Royal Oak has stood the test of time by remaining "forever young".  

To honour the 50 years of continuous innovations to this iconoclast turned cultural icon, the agency has created an immersive journey to the heart of the cultural trends that are shaking up and animating the fields of contemporary art, design, architecture and music from 1972 to almost tomorrow.  

The campaign was conceived as an aesthetic experience deployed as a 360-degree campaign. 

The media campaign launched worldwide on April 15, 2022.