PrettyGreen Named as Castore Retained PR Agency

PrettyGreen has been named as the new retained PR agency for Castore, the premium sportswear brand, following a four-way competitive pitch.  

The partnership will see PrettyGreen deliver a press office function, influencer marketing strategy, athlete and ambassador activation plus partnership amplification throughout 2024 and beyond. 

Talking about the partnership, Kev McFadyen, chief marketing officer at Castore commented, “We are delighted partner with PrettyGreen as our new PR agency. With a proven track record of helping brands thrive in the sports & lifestyle sectors, as well as a deep understanding of how brands can play a meaningful role in culture, PrettyGreen will play an invaluable role in helping Castore reach more athletes who are looking for premium performance sportswear.” 

Sarah Henderson, PrettyGreen managing director and chief client officer, said, “Everyone knows Castore for its partnerships with Andy Murray, Red Bull and Rangers, but what we’re excited about is the opportunity to help make Castore the apparel brand everyone wants to be seen in, train in and break PBs in. The brilliant marketing team at Castore are totally aligned with our agency values and we can’t wait to get started.”