Posters on Paris Metro Encourage Us to Reach out to Homeless People

TBWA\Paris has been working with the association Entourage for two years now, and has just created a print campaign of six posters to raise public awareness about isolation of homeless people.

 

Knowing that in a day, a homeless person can run into 3000 people in the subway and sometimes just two of them say hello, the campaign is trying to appeal to the humanity of the other 2998 people.

 

These posters will be displayed during all summer in the Paris metro.

Entourage is an application that is also a social network. It connects people to each other and allows them to create a benevolent circle around homeless people in their neighbourhood.