Porsche Enters a New Era in Youth Focused Campaign

A-List agency Cramer-Krasselt Chicago helped Porsche to launch their new youth-focused car campaign. The Canadian Gimmick Studio was responsible for overall concept development, while Juice delivered CG cars and tied everything together post-production-wise in cooperation. Michał Misiński from Juice roster, directed the campaign.

“We love Porsche as a brand – the look, high performance, and legacy. We wanted to build this film with flexibility in mind and I appreciated the true creative freedom we’ve got from Cramer-Krasselt. We made this project together with Gimmick from scratch, taking it all the way from the creative development, storyboards, and previz, and building out CG with full flexibility while having the autonomy to direct.” says Michał Misiński, director.

The campaign includes two 15' TVCs and a multitude of deliverables for various social platforms.

"Working with Michal was a genuine pleasure. Not only is he a very talented director, but he’s also a great man. We had a blast spending the week in LA for the shoot, and I can honestly say we became friends. Throughout the project, Michał & Juice elevated the quality to ultimately help us deliver a project we are all proud of.” adds Francois Dulac, founder of Gimmick Studio.