senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM
Creative in association withGear Seven Creative Channel
Group745

PlayStation Brings the Unexpected to Life in Epic PS5 Spot

30/01/2023
Production Company
Los Angeles, USA
461
Share
Spot from adam&eveDDB NY and MJZ takes inspiration from PlayStation's best known games

Today, PlayStation is celebrating the launch of a new ad campaign, 'Live from PS5,' inspired by some of the best games available on PS5. To showcase the thrilling adventures awaiting players on PS5, adam&eveDDB NY and MJZ created a forest full of snow, a futuristic swamp, and a classic New York City block, and enlisted the help of 50+ visual effects artists, 23 actors, 58 extras, and three villains (strung upside down).

Across key global regions, we’re bringing to life unique activations, from the Americas to Europe, Asia and the Middle East. Keep your eyes peeled on PlayStation's social channels over the coming weeks for these celebrations of fan-favourite PS5 games.

At CES, PlayStation announced that its sold more than 30 million PS5 consoles and that December was the biggest month ever for PS5 console sales. As PlayStation kickstart a new year with more supply of PS5 consoles, its thrilled to invite more players to join the fun.

Brand
Agency / Creative
Media
Production
Production Service
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from MJZ
High Five
High Five: Claire Young
11/01/2023
343
0
276
0
ALL THEIR NEWS
Work from MJZ
Live from PS5
PlayStation
30/01/2023
30
0
Don't Sleep on Sleep
Mattress Firm
16/08/2022
139
0
133
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0