Peter Parker Takes on a Science Fair in Audi and Sony's Spiderman Short
Audi has launched an exclusive piece of digital content in advance of upcoming Marvel film Spider-Man: Far From Home. The short film offers a sneak peek into Peter Parker’s high-school Science fair before he takes off for his summer adventure.
The digital short, entitled 'Science Fair,' features Peter Parker (Tom Holland) and his best friend Ned, (Jacob Batalon) up against some very serious competition. To save their presentation, Peter uses his connections to get his hands on the latest technology, the Audi e-tron GT concept car.
“Teaming up with Sony Pictures to showcase the latest step in Audi’s evolution — electrification — gives us a unique opportunity to better socialize this important technology with a highly engaged audience,’’ said Loren Angelo, vice president of Marketing, Audi of America. “Peter Parker represents the continuing high-tech evolution of the Audi storyline within the Marvel Cinematic Universe."
“Creativity and collaboration are fundamental elements and at the core of this business,” said Jeffrey Godsick, EVP of brand strategy and global partnerships for Sony Pictures. “Audi has always been a company that has emitted creativity into the business, which is evident by this great piece of content they have created for Spider-Man: Far From Home.”
Audi vehicle placement in Spider-Man: Far From Home includes the all-electric Audi e-tron SUV and the Audi A7 and Audi Q8. Audi vehicles will also make an appearance at the Spider-Man: Far From Home Hollywood premiere this summer.
