PepsiCo's KeVita Gets a New Lease on Life with First Big Campaign

The Integer Group has launched a brand new campaign for PepsiCo's KeVita brand, titled 'Alive Like You'. With the new campaign, KeVita makes a connection by celebrating those whose thirst for life is equal to the life inside Kevita probiotic drinks.

The campaign launches with films of real people sharing their stories of what it means to feel truly alive. From heartfelt aspiration and hard-won redemption to the life-affirming power of everyday joy, each film unpacks those life-defining moments with an intimate cinematic touch.

In addition to a content series and targeted OOH campaign, KeVita launched the #AliveLikeYouContest. This promotion aims to engage and inspire KeVita’s audience to share their own stories, offering prizes that help them pursue their passion and a shot at 15 seconds of social fame. All while promoting the lifestyles that personify KeVita’s brand ideals.  

Additional support will include digital, retail, sampling events, influencer integration, and a website.