Origin Energy Unveils New 'Good Energy' Brand Campaign

Australian energy retailer, Origin Energy, has today unveiled a new brand campaign via TBWA\Melbourne and Atomic212, to highlight its commitment to making energy smarter, easier, more sustainable and more affordable for customers.
 
The 'Good Energy' campaign features a new, refreshed logo, making the first significant change to the brand in its 18 year history - with a campaign launching this weekend across TV, digital, outdoor and PR.
 
Says Donna Pidduck, chief marketing officer, Origin: "Our customers are at the heart of everything that we do at Origin. The change to our brand serves as a reflection of our ongoing commitment to Australians.

"Good Energy is what we're promising customers - and that means committing to giving Australians energy that is affordable, effortless and sustainable. We need to provide energy that's good for today, and even better for tomorrow."

Origin provides more than four million Australians with electricity, natural gas, solar and LPG, in addition to being one of the nation's leading power generators.