Ogilvy Wins AkzoNobel EMEA Pitch

Ogilvy has been selected by AkzoNobel to represent the organisation for advertising across multi-EMEA markets. AkzoNobel is focussed on innovation and sustainability with a pioneering heritage dating back more than 200 years and consequently, is today a leading expert in its field with the most globally diversified paint brands including Dulux and Sikkens.

Ogilvy won the pitch with an integrated global team spanning Spain, Poland, South Africa, UK and the Netherlands, the latter will serve as the regional hub for AkzoNobel activity moving forwards. The business was won following a competitive pitch managed by Booster Consulting and the agency officially started working for AkzoNobel in December 2022.

“We are delighted to be selected by AkzoNobel for their advertising across the EMEA region with a pitch that showed the power of borderless creativity in action,” says Jai Kotecha, chief executive officer, Ogilvy Netherlands. “We are excited at the prospect of creating impactful work that delivers on the brand vision of AkzoNobel’s paint brands in Europe – it’s a collaboration that feels perfectly aligned.”

The work includes a pan-European campaign developed by Ogilvy Netherlands and a campaign for Dulux’s premium Heritage range developed by Ogilvy UK.

“We are pleased to appoint Ogilvy as our agency network partner”, says Kim Potters, director commercial marketing EMEA, AkzoNobel Decorative Coatings. “Throughout the process, they showed creativity and are a great fit with our way of working in EMEA. We look forward to working with Ogilvy across our AkzoNobel consumer portfolio.”